TikTok. Massively successful with Gen Z. Remarkably triumphant app of 2021. Launched by ByteDance in 2018 as a platform to create and share videos (extending from 15 to 60 seconds to 3 then potentially 10 minutes) its popularity has grown monumentally. Particularly amongst kids coming of age in this ultra-dynamic fast paced world.
So how can small businesses embrace TikTok? The answer lies within the stats. Interrogate the numbers, understand the algorithm and then exploit the potential.